This week has been crazy for publicity. The story started on Monday with a front page article in my local paper, the Evening Telegraph. The big news from this seemed not to be that I’m swimming across the Atlantic or the cycling or running legs but the fact that I’m having to gain so much weight to combat the cold early on in the swim. This was then covered in the Metro and the Daily Express on Tuesday accompanied by a picture of me surrounded by food which sparked a short debate on nutrition on the Metro comments page! From these two stories I got a deluge of requests to go on everything from TV (BBC Breakfast, BBC News 24, Look East and Anglia News) to Radio (BBC World Service, Radio 4, BBC Cambridgeshire, TalkSport, BBC Northamptonshire and BBC Three Counties) to magazines and websites (BBC, IntoSport and Travelling Two).
It’s been great but I’m looking forward to getting back into some hard training this week. I hope that this extra publicity helps get in the last bits of sponsorship we need to make this happen.